Growth Marketing Manager + AI
From Acquisition Strategy to LTV Growth
I use strategy, data, and AI workflows to build marketing systems that help companies scale customer acquisition.
“Galina managed multi-million-dollar digital budgets and consistently delivered strong business results.”
Companies I have worked for
Selected Business Impact
A few examples of how I turned marketing channels into measurable business impact.
Experience
Digital Marketing Lead
2021 — 2025Led online acquisition for credit products, including the flagship Tinkoff Platinum credit card.
Owned: Growth Strategy · Team of 8 · Paid & Organic Acquisition
I'm Galina Kocheriaeva.
I'm an AI-native Growth Marketing Manager who turns marketing goals into clear acquisition systems.
I work from strategy to execution when needed — across paid and organic channels, funnels, landing pages, creatives, analytics, and AI workflows. I use tools like Claude, Lovable, and other AI platforms to move faster from idea to working prototype.
My background comes from fintech, e-commerce, AdTech, and agency-side marketing, where results are measured by CAC, LTV, ROMI, customer growth, and business impact.
I can build the first growth setup, hire the first marketers, give them clear ownership, and create the operating system for how the team works.
If this sounds like the kind of marketing challenge you're working on, let's talk.
What I Do
Audience and competitor research
Map customers, segments, and competitors before any channel goes live.
Go-to-market and growth strategy
Translate business goals into a sharp, testable acquisition plan.
Paid channel launches from scratch
Stand up Google, Meta, TikTok, affiliates, and app channels end to end.
Campaign and funnel optimization
Tighten creatives, landings, bids, and audiences against CAC and LTV.
Acquisition scaling
Move from working channels to repeatable, budget-efficient growth.
Marketing reports and performance dashboards
Clear views of what's working, what's not, and where to invest next.
Make acquisition easier to scale.
Understand the business first.
Before launching channels, I need to understand the business goal, unit economics, customer journey, and where growth is blocked.
Strategy has to connect with execution.
A good plan is not enough. I work across channels, funnels, creatives, analytics, and AI workflows to turn strategy into action.
AI should make marketing faster, not noisier.
I use AI tools to speed up research, creative testing, landing page prototypes, reporting, and campaign analysis — not to add more chaos.
Clear ownership makes growth repeatable.
When a team starts growing, I help define roles, responsibilities, reporting, and decision-making so marketing does not depend on one person.
Research
I start by understanding the audience, competitors, current funnel, channels, and business metrics. The goal is to see what works, what is broken, and where the biggest opportunity is.
Strategy
I turn research into a clear growth plan: channels, budget logic, testing roadmap, funnel priorities, and KPIs. The team should understand what we are doing and why.
Launch
I can launch the first campaigns, landing pages, creatives, and tracking setup myself when needed. This helps move faster before the team or process is fully built.
Optimize and Scale
I use data, experiments, and reporting to improve CAC, conversion rate, LTV, and channel efficiency. When the system starts working, I help scale it and build the team around it.
Galina actively contributed to cross-department projects, embraced challenges with enthusiasm, and showed deep expertise in media advertising.
Igor Postalenko · Head of Marketing · T-Bank
Contact Me
Looking for a growth marketer who can connect strategy, channels, analytics, and execution? Let's talk.